- Duration: 12 weeks
- Timings: 24/7
Course details
Awarded by the London School of Business and Finance
A social media presence is not just a marketing strategy for newer, less established brands – it has become an essential part of the 21st century marketer’s strategy.
The current utilisation of social media in business is merely the tip of the iceberg of how this marketing channel will develop in the future. Throughout your studies experienced tutors from London School of Business and Finance will introduce you to new ways of creating effective social media communication strategies, while showing you how to avoid the many and various pit falls that may come before you.
This certificate will assist marketers who would like to begin using social media platforms, as well as the established marketer looking to create a bigger impact with their social media communication strategy.
After successful enrolment you will have access to the array of study-tools available on the InterActive web-platform which include HD-quality video lectures, comprehensive lecture notes, online tutor support, plus the opportunity to join a global community of fellow students and industry professionals.
Delivery
This course is available throughout the year. Once you have enrolled on the programme you will have immediate access to the InterActive web-platform, which contains a vast array of essential study-tools and online materials:
- Online tests* allow you to check your knowledge of key concepts as you study
- Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes
- Bring your studies up-to-date with our current, real-world case studies
- Email your programme tutor and network with your fellow students online
- Revision kits* allow you to refresh the knowledge you’ve learned
- Our online resources fully prepare you for all of your exams and assignments
Syllabus
The Advanced Certificate in Social Media Communications contains a range of sub-topics covering the essential skills required in this area, and has been designed with both students and the busy professional in mind. Areas to be studied include:
- The foundation of social media marketing
- Social media strategy development
- The rise of branded content
- Social media strategy delivery
- Case I: ARM and Aviva
- Case II: Dell and Evans Cycles
- Case III: GlaxoSmithKline and Kodak
- Case IV: Phillips and Sage
- The future of social media marketing I
- The future of social media marketing II
An assignment of between 3500-4500 words will need to be completed, to satisfactory approval, before you receive your advanced certificate from London School of Business and Finance.
At Interactive you will benefit from:
- HD-quality video lectures with lecture notes
- Real life case studies in HD-quality video
- On-going dedicated tutor support
- Quick knowledge tests on key concepts and theories*
- Revision kit for your reference at the end of each module*
- Online resources to aid your research for assessments
About Interactive
InterActive is an innovative and award-winning distance learning platform, delivering online educational experiences and resources to students worldwide. We offer a variety of undergraduate, postgraduate,professional, and short courses online to students across 150 countries worldwide.
Students can study exclusively online and earn an internationally recognised qualification from any corner of the globe. InterActive makes it possible to achieve your academic and professional goals without compromising your career or lifestyle.
We enable our students to get the most out of their educational experience by being completely flexible and customisable. InterActive is Working in partnership with respected universities and business schools in the US, UK, Italy and Switzerland, InterActive offers comprehensive online programmes designed by international tutors with genuine industry insight.
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