- Duration: 12 weeks
- Timings: 24/7
Course details
Awarded by the London School of Business and Finance
What drives the evolution of public relations and how has our globalised world changed the way in which companies depend upon on their public relations representatives?
You will begin to tackle these fundamental questions by way of both academic and real-world approaches developed by seasoned PR professionals. Focusing in detail on subjects such as public opinion and persuasion, managing risk and conflict, and reach and programme planning, the experienced tutors at London School of Business and Finance will provide you with a firm grasp of the knowledge and competencies required to enter the dynamic world of public relations management.
Studying with LSBF and InterActive will give you access to a wide range of fully-flexible online study materials available 24/7 from any global location. You will also be joining a community of experienced tutors, corporate partners and over 12,000 students worldwide with whom you can network and share new ideas.
Delivery
Enrolling onto the public relations management programme is as easy as clicking the enquire button. Just follow the simple steps and once approved you can start using the online study resources available on the InterActive platform:
- Online tests* allow you to check your knowledge of key concepts as you study
- Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes
- Bring your studies up-to-date with our current, real-world case studies
- Email your programme tutor and network with your fellow students online
- Revision kits* allow you to refresh the knowledge you’ve learned
- Our online resources fully prepare you for all of your exams and assignments
* For courses where it is appropriate only.
Syllabus
The Advanced Certificate in PR Management takes a practical and hands-on approach to the learning process, and contains 10 sub-topics covering the vital competencies required in this dynamic area:
- The Public Relations role I
- The Public Relations role II
- The Public Relations process I
- The Public Relations process II
- The Public Relations process strategy I
- The Public Relations process strategy II
- The Public Relations tactics I
- The Public Relations tactics II
- The Public Relations application I
- The Public Relations application II
A written assignment of between 3500-4500 words will need to be completed, to satisfactory approval, before you receive your advanced certificate from London School of Business and Finance.
Other benefits of studying at Interactive:
- HD-quality video lectures with lecture notes
- Real life case studies in HD-quality video
- On-going dedicated tutor support
- Quick knowledge tests on key concepts and theories*
- Revision kit for your reference at the end of each module*
- Online resources to aid your research for assessments
About Interactive
InterActive is an innovative and award-winning distance learning platform, delivering online educational experiences and resources to students worldwide. We offer a variety of undergraduate, postgraduate,professional, and short courses online to students across 150 countries worldwide.
Students can study exclusively online and earn an internationally recognised qualification from any corner of the globe. InterActive makes it possible to achieve your academic and professional goals without compromising your career or lifestyle.
We enable our students to get the most out of their educational experience by being completely flexible and customisable. InterActive is Working in partnership with respected universities and business schools in the US, UK, Italy and Switzerland, InterActive offers comprehensive online programmes designed by international tutors with genuine industry insight.
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