- Duration: 12 weeks
- Timings: 24/7
Course details
Awarded by the London School of Business and Finance
As our society moves more towards a more digital spectrum for communication, it’s important that we understand the nuances of internet and digital marketing communication strategies as well as the laws that apply to digital media.
The Digital Marketing Communications programme examines how search engines actually work and the ways in which Search Engine Optimisation (SEO) can enhance your communication strategies. In addition, you will learn how to utilise tools such as AdWords, Omniture, and MSN PPC, allowing communications officers to better understand all the marketing tools currently available for creating an effective digital campaign.
This London School of Business and Finance programme strives to assist those looking to the future of digital communications to expand their marketing platform. The InterActive web-platform will provide you with 24/7 access to HD-quality video lectures, comprehensive lecture notes, and online tutor support. You will also become part of a growing community of over 12,000 fellow students and industry professionals worldwide.
Delivery
You can register for this course at any time of year. Once your application has been approved you will be given access to the InterActive web-platform, which puts a wide range of helpful study-tools at your disposal:
- Online tests* allow you to check your knowledge of key concepts as you study
- Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes
- Bring your studies up-to-date with our current, real-world case studies
- Email your programme tutor and network with your fellow students online
- Revision kits* allow you to refresh the knowledge you’ve learned
- Our online resources fully prepare you for all of your exams and assignments
* For courses where it is appropriate only.
Syllabus
You will cover 10 sub-topics which provide up-to-date information on everything from digital media advertising to email promotion strategies and mobile marketing:
- Internet marketing, e-promotion strategies and mobile marketing I: definition, aims and origins of Internet marketing
- Internet marketing, e-promotion strategies and mobile marketing II: e-promotion strategies and mobile marketing
- Strategic digital marketing, management and assessment of digital marketing communications and digital media and advertising I: strategic digital marketing, management and assessment of digital marketing communications
- Strategic digital marketing, management and assessment of digital marketing communications and digital media and advertising II: digital media and advertisement
- Internet communications channels and strategies and managing direct and database marketing I: Internet communications channels and strategies
- Internet communications channels and strategies and managing direct and database marketing II: managing direct and database marketing
- Consumer behaviour in cyber environment and interactive communications with customers and consumers I: consumer behaviour in cyber environment
- Consumer behaviour in cyber environment and interactive communications with customers and consumers II: interactive communication with customers and consumers
- New media, new trends and strategic considerations of Internet marketing I
- New media, new trends and strategic considerations of Internet marketing II
A written assignment of approximately 3500-4500 words will need to be completed, to satisfactory approval, before you receive your advanced certificate from LSBF.
Other benefits of studying with Interactive:
- HD-quality video lectures with lecture notes
- Real life case studies in HD-quality video
- On-going dedicated tutor support
- Quick knowledge tests on key concepts and theories*
- Revision kit for your reference at the end of each module*
- Online resources to aid your research for assessments
About Interactive
InterActive is an innovative and award-winning distance learning platform, delivering online educational experiences and resources to students worldwide. We offer a variety of undergraduate, postgraduate,professional, and short courses online to students across 150 countries worldwide.
Students can study exclusively online and earn an internationally recognised qualification from any corner of the globe. InterActive makes it possible to achieve your academic and professional goals without compromising your career or lifestyle.
We enable our students to get the most out of their educational experience by being completely flexible and customisable. InterActive is Working in partnership with respected universities and business schools in the US, UK, Italy and Switzerland, InterActive offers comprehensive online programmes designed by international tutors with genuine industry insight.
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