Loyalty Building Training

Course details

The aim of our Loyalty Building course is to get an understanding of the Importance of Customer Loyalty and the Methods by which it can be Attained & Improved.

Course Objectives

By the end of the course participants will have learned:

• The importance of providing consistent service to all customers.
• An understanding of the concepts behind building a strong customer relationship
• How to communicate effectively with customers
• How to deal with unhappy customers and complaints
• The value of loyal customers v the cost of poor customer retention
• How to identify and exceed customer expectations

Course Programme:

• Introduction to Customer loyalty
• How to communicate effectively
• Learn to connect and build relationships with your customers
• The costs of losing a customer in relation to the huge costs in looking for new customers
• Assessment of employee’s delivery of service to customers
• How to provide a consistent service to customers across the company
• The importance of being able to look at your company data base and establish the company’s customer retention rate
• Rekindle relationships with old customers and get feedback
• Know the basics in customer care
• Give the customer a reason to come back to you - so that they don’t take their business elsewhere

Training Methods:

• Classroom based power-point presentation & interactive discussion with role-playing.
• There will also be course hand-outs & group exercises.

Who Should Attend?

This course is for Managers and Staff in all industries that would have customer contact and for people who feel that they need to reinforce the concept behind building customer loyalty.

Additional Information: (include any equipment that maybe needed)

• Maximum of 12 participants
• Certificate of Competence will be issued to all learners who attend this course
• Price on application. We can also offer group discounts.