Low-cost Marketing Strategies: Social Media and Boyond

Course details

In this course you will learn about two important business concepts: effectiveness and efficiency. Effectiveness is achieving important company objectives. Efficiency is doing it with as few resources as possible. Successful entrepreneurs are masters of efficiency - they have a real knack for finding and utilizing a host of resources other than money, mostly because no one will finance their new business venture. Banks won't lend money to early stage companies, and venture capitalists only fund proven business models that are ready to scale quickly.

Thus, most entrepreneurs end up bootstrapping their business startup. Bootstrapping is basically self-funding - it is utilizing all the resources you have to quickly build a prototype and get it into the market. An important part of bootstrapping is creating and implementing low-cost sales and marketing strategies. The tactics presented in this lesson are creative ways to take a new product or service to market without spending a lot of money. We will review these strategies, and then create a plan for implementing some of them into your new enterprise.