Look Good On LinkedIn

Course details

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MODULE #1: Why Your Profile Means Everything

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In this module, you will discover:

• Why LinkedIn is the best Social Media BY FAR, and how to exploit it step by step, so you get more profile views, connections, endorsements, and clients or jobs!

• The Kevin Bacon Myth: Why this movie star has found a permanent place in LinkedIn lingo, and he PROVES that LinkedIn brings you much closer to success than you could have ever suspected.

• 5 profile writing mindsets that automatically turn you into a genius writer. This is the shortcut to writing killer LinkedIn profiles, and you'll also become a master at writing any other form of advertising within minutes!

• Top 10 "quick fix" mistakes that are killing your LinkedIn profile, and what to do about them, so you instantly blow your competition out of the water and stand out like a beacon…

• A "works every time" formula for writing profiles that transforms anyone from ZERO to HERO, within minutes. This formula has existed for over one hundred years, and it is the KEY to persuading other people with your words.

• How I learned to get inquires from new clients on autopilot with my profile writing system. Before learning this simple trick, I was a "hunter" — always searching for the next client. Afterward, clients routinely contacted me!

• Why you SHOULDN'T use your resume on LinkedIn, and what to do instead. Leave this terrible mistake for your competition, the alternative works ten times better and it's much much easier!

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MODULE #2: How To Increase Your Perceived Value By Getting Inside Your Reader's Head

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In this module, you will discover:

• 7 questions that instantly reveal your audience's innermost desires, and how to use them to seduce your readers. I use these questions EVERY TIME I start a new project. I swear by them, and they will make your profile writing WAY easier and more effective.

• 5 detailed examples for diving straight into your reader's mind. I work as hard as possible to leave the guesswork out of this course. You can see how many different types of professionals get inside the minds of their customers…And we may have already covered your profession too!

• How to get all the raw material you need to craft your killer profile, even if you're an unemployed raw rookie, and you have NO IDEA what to say in your profile summary.

• The secret weapon that gets your reader interested in you. When you uncover this simple piece of information about your readers, you will have the power to turn BROWSERS into BUYERS.

• 8 practice examples for getting into your readers header. I go into extreme detail so you master these skills down to the bone, and you have everything you need to know to get inside of YOUR target reader's head and pull their strings like a puppet master!

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MODULE #3: How To Instantly Stand Out On LinkedIn

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In this module, you will discover:

• How to create a laser-focused tagline that drags new readers to your profile. Believe me when I say, it's the most important part of your LinkedIn profile, and you will thank me for this BIG TIME.

• An easy way to dwarf even the most cut-throat competitors. It's a really easy trick that makes you extremely valuable, and it makes you the "obvious choice" when you come up in the searches…

• The secret to awakening desire in your reader in less than 2 seconds. (Hint: there is a certain "trigger word" that jolts your reader into attention within a split-second of viewing your profile. I'll show you how to find it.)

• A weird little trick that makes your profile easy to remember, and extremely hard to forget. The secret lies hidden in your occupation. Say what you do in the right way and your readers will never forget you.

• How to create an "elevator pitch" for your profile, so readers have a damn-good reason to check out your profile…in one glance! You may have heard about elevator pitches before but not known when or how to use them, but using them in exactly the right way on LinkedIn is STAGGERINGLY effective.

• The Garbage Man Trick: The incredible story of how I made a garbage man sound professional and appealing to readers on LinkedIn, and how to make your profile sound AMAZING by comparison.

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MODULE #4: How To Grab Someone's Attention And Force Them To Read Your Profile.

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In this module, you will discover:

• Three quick tips for grabbing your readers' attention, an forcing them to read your profile. Once you know them, you'll be able to have your reader's full, alert attention at will.

• 8 of my all-time favourite attention-grabbing headlines, and how to use them for yourself! (I swipe each of these headlines for 8 different professions, so you quickly get the idea how to steal them yourself!)

• 100 proven cookie-cutter headlines from some of the greatest advertisements in history that stop readers dead in their tracks, and grab their attention. (Hint: Swipe them for your own attention-getting LinkedIn headlines!)

• Why The National Enquirer possesses the world's greatest profile writing secrets, and how you can learn make your reader "urgently curious", and become "impossible to ignore", because of this magazine.

• How to take a GOOD LinkedIn profile…and make it SENSATIONAL: A funny lesson I learned from the bearded lady, and how it makes your profile supremely interesting.

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MODULE #5: How To Gain Interest And Pull People Into Your Profile

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In this module, you will discover:

• One magic word that ALWAYS gets your reader to mentally commit to reading your profile from start to finish. No joke, it's like mental jui-jitsu — readers instantly shift from skepticism to suspended disbelief and you a fair shot to win them over!

• How to intensify your reader's curiosity about you, and force them to keep reading with the "3-Question Strike". This is also a perfect way to get your reader to start agreeing with everything you say, which is easily one of the top 3 persuasion tools in existence!

• The "Triple Hot-button Strike": Similar to the above, except you will poke your reader's where it hurts, ingeniously using their pet peeves to get them into an emotional state and very interested in you!

• How to "make a deal" with your reader that flatters them deeply and guarantees that they will read your entire profile. This subtle move strokes your reader's ego in a powerful way — but ONLY if they keep reading…

• The "Why" transition. This technique ropes your reader deep into your profile summary by taking advantage of the reader's curiosity. They're so busy trying to know your secret, they don't even notice that they have agreed to read your entire profile automatically.

• How to build interest in your profile with good-old fashioned storytelling. You will discover why story-telling is still the most powerful persuasive tool in existence, and how to find the "romantic story" behind anything.

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MODULE #6: How To Turn Attention & Interest Into Desire.

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In this module, you will discover:

• How to give your reader goosebumps when they read your profile. This simple trick makes every benefit you mention more powerful, more visceral, and more compelling.

• How to dramatize any profile description, even if your job is plain old BORING. (Hint: you can borrow enterainment from other people and things once you know how!)

• 13 different ways to create desire with your profile. I share various strategies which are PERFECT for certain types of professionals, and others which are better for your profession. Find out which one is right for you!

• How to inject flavour and personality into your profile by using the right rhythm and tone. There is a specific "selling voice" that makes your reader automatically follow your lead all the way to your blue "connect" button.

• A trick that gets your reader to IMAGINE working with you, and enjoying every moment of it. It's LITERALLY a form of written hypnosis that puts your reader into a mild trance where they are much more open to your suggestions.

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MODULE #7: Increasing Your Networking Power By Making Your Readers TAKE ACTION!

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In this module, you will discover:

• What to do after your reader reads your profile, so they take one step closer to working with you. If you don't get in touch with your readers then your LinkedIn profile is worthless, that's why this tip is INSANELY important.

• How to get your reader to believe everything you say. Quite often, when you have an excellent track record, people won't believe you unless you add one proven little line that makes everything better.

• Secret computer symbols that make you stand out: Which ones they are, and how use them in a super effective way.

• The 7 words that you need in your profile create new invitations to connect, almost like magic! If your reader's desire is like fuel, these 7 words are like the steering wheel that steer targeted invitations to connect straight to your inbox!

• 7 Real-world profiles deconstructed step-by-step. Watch me explain 7 different examples so you see how every piece fits in the puzzle, and you've got the perspective you need to create your own super-compelling LinkedIn profile.

• And much, much more!