LinkedIn for Business Generation

Course details

LinkedIn has currently 1m+ Irish users, a population penetration rate of 22% and

recognised as the social site for professionals who want to do business.

Who should attend this course?

This course is designed for those who want to learn how to build and use their

LinkedIn presence to grow their business.

What you will learn

You will learn how to build a strong keyword rich profile to grow your network

and reach out to existing and new clients. You will also learn how to use the site

to position yourself as an expert in your field, seen as a source of knowledge and

as a provider of a service

What we’ll cover:

Your goal for using LinkedIn

Creating a professional profile to create the right impression

Privacy settings Examples provided of what works/what doesn’t

How to add rich content e.g. destination videos/articles of

interest/blogs/imagesto share with connections

How to filter and tag connections for easier network management

Using the ‘LinkedIn Contacts’ featureLinkedIn etiquette:

Acceptable and unacceptable language and

behaviours on LinkedInThe benefit of groups