LCCI Level 3 Diploma in Marketing

Course details

Students, who pass Marketing, Customer Service and Selling & Sales Management, can combine the inpidual certificates for Diploma in Marketing.

Aims of the Qualification

The aims of this qualification are to enable candidates to develop:

• a broad strategic understanding across the full range of marketing activities, including advertising, PR, sales promotion and market research
• a sound knowledge of current trends and changes in marketing practice, brought about by technology and the internet
• the ability to apply this understanding to real life marketing scenarios
• the ability to illustrate their understanding through the use of real experiences, or created examples, of marketing knowledge and understanding of the advanced concepts in developing and delivering good customer service
• an appreciation of systems and procedures that enhance delivery of reliable and effective service
• an understanding of personal behaviours and processes that enhance and influence service delivery
• the ability to apply these behaviours and processes within the job role, in realistic situations
• selling skills and techniques
• an understanding of sales administration
• an ability to manage the sales process
• an appreciation of sales records analyses

Average Teacher to Student Ratio

1:20

Course Topics

Marketing

This qualification is suitable for those who are entering the marketing profession or who already hold a post in marketing.

• The Nature of Marketing
• The Role of Marketing
• Marketing Organization
• Marketing Research
• Analysis & Decision
• Marketing Implementation
• Strategies & Tactics
• International Marketing

Customer Service

This qualification is suitable for those who are working, or intend to work, in an environment where customer service is seen as a competitive advantage.

• The developing role of customer service
• Reliability in service systems
• Communicating with internal and external customers
• Solving customer problems
• Influencing effective change

Selling & Sales Management

This qualification is suitable for those who are working, or are preparing to work, in sales and require a knowledge and understanding of selling techniques and how to manage the sales process.

• Establish a Sales Plan
• The Selling Function
• Distribution Channels
• Recruitment and Training
• Sales Management
• Sales Forecasting
• Sales Records
• Legal and ethical issues in selling
• Sales Organisation and Control

Entry Criteria

1 GCE ‘N’ or ‘O’ level passed in English or equivalent

Assessment Mode

100% Examination Based

Award Criteria

• Inpidual Certificate (FOC) will be awarded for each subject passed (50% mark)
• Diploma in Marketing – Students must pass Marketing, Customer Service and Selling & Sales Management within 24 months

Student must combine the Diploma within 12 months upon receiving all relevant inpidual subject certificates and pay a combined certificate fee of $100 (inclusive of GST) for each Diploma