Course details
This qualification is suitable for those who are entering the marketing profession or who already hold a post in marketing.
Aims of the Qualification
The aims of this qualification are to enable candidates to develop:
- A broad strategic understanding across the full range of marketing activities, including advertising, PR, sales promotion and market research
- A sound knowledge of current trends and changes in marketing practice, brought about by technology and the Internet
- The ability to apply this understanding to real life marketing scenarios
- The ability to illustrate their understanding through the use of real experiences, or created examples, of marketing
Average Teacher to Student Ratio
1:20
Course Topics
- The Nature of Marketing
- The Role of Marketing
- Marketing Organization
- Marketing Research, Analysis & Decision
- Marketing Implementation, Strategies & Tactics
- International Marketing
Entry Criteria
1 GCE 'N' or 'O' level passed in English or equivalent
Assessment Mode
100% Examination Based
Award Criteria
Certificate (FOC) will be awarded for the subject passed (50% mark)
Updated on 08 November, 2015Course Location
About Uptrend College
Uptrend College operates at four different regions in Singapore (Yishun, Jurong. Dhoby Ghaut and Tampines). Our aim is to provide quality courses to those desiring to learn at locations and timings that are convenient to students, whether they are studying full-time, or studying part-time while working. Uptrent also aims to provide lifelong learning opportunities for those desiring to learn, by delivering courses that lead to relevant and recognised qualifications, effectively and efficiently.
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