Jewellery Entrepreneurship

Course details

Although entrepreneurship has a reputation for requiringunconventional thinking, there are many establishedstrategies, best practices and techniques that contribute toa jewellery entrepreneur's success. Based on industryexperience, these lessons allow start-ups to minimize theirlearning curve and follow the most efficient routes tosuccess.

What will I learn?

Students learn the importance of planning to the success of theirbusiness goals. As part of the course, students produce detailedbusiness plans for a new venture to fully understand conceptssuch as type of business, location, store design, customerdemographics and pricing. The bureaucratic mechanisms foroperating a new venture are discussed together with commonoptions for start-up financing and the importance of stagedgrowth. Specific examples make use of Singapore laws andregulations, but international variations are highlighted.

Course Outline

Lesons of Study Include:

• EP201 The challenges of entrepreneurship - what to expect
• EP202 Business planning for investment and success
• EP203 Registering names, trademarks, companies and more
• EP204 Defining business image, culture and communications
• EP205 Developing and maintaining brand on a budget
• EP206 Sourcing and working with suppliers
• EP207 Jewellery trade fairs & effective buying strategies
• EP208 Evaluating sales avenues and opportunities
• EP209 Special considerations for larger clients
• EP210 Effective low-cost customer acquisition methods
• EP211 Accounting, finance and regulatory responsibilities
• EP212 Self assessment methods and evaluating progress