Course details

Find everything you need to know about search in one place.

This is for you if...

You're a search specialist in the first year of employment or you are naturally inquisitive about the search world.

The nitty gritty

  • Immerse yourself in the methods and approaches to search. From theory, campaign planning, PPC and SEO, forecasting, technology, measurement and results analysis, you'll be equipped with all you need to plan and implement search strategies. Unlike other current training, this course takes a wider perspective by focusing beyond Google.

Your out take

  • Your chance to truly understand the challenges and opportunities posed by search - and be acknowledged by the industry's leading qualification.
Updated on 08 November, 2015

About Institute of Advertising Practitioners in Ireland

IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. they members include all the full service creative ad agencies, media agencies and digital specialists. they give advertising a voice.

What they do

  • they are the public voice for they industry.
  • they develop talent and skills
  • they uphold standards of professionalism that deliver value for members, consumers and business.

they work covers different types of lobbying and negotiations, guidance notes,  industry-specific publications, award schemes and events.

IAPI is driven by its members. The board is elected by the members. Members decide the priorities and drive they agenda. The staff listen and respond to members concerns.

Thank you for trusting us to be ythey collective voice.

You can find out all about what they achieved in 2013 from they annual review below. 

See all Institute of Advertising Practitioners in Ireland courses
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