Introduction to Insurance, Marketing and Sales Arab Insurance Institute
Price: JOD 426

Course details

This course provides a rigorous foundation knowledge of the core principles and practices of insurance, an introduction to marketing and an understanding of effective sales skills.

All insurance brokers and agents who want to better understand the industry they work in, and to improve business results through best practice marketing and sales.


The program covers core principles and practices of insurance, an introduction to marketing and an understanding of effective sales skills:


  • The role of risk management
  • Insurance as a risk transfer mechanism
  • Common insurance terminology
  • Types of insurable risks
  • How insurance functions
  • Core principles of insurance


  • Regulation & the SISC Directives
  • The structure of the Insurance Market
  • The role of Reinsurance
  • Underwriting & Claims functions
  • The role of the broker
  • Main Classes and packages of insurance


  • Relationship Building
  • Planning Sales calls
  • Questioning skills
  • Presentation skills
  • Gaining commitment & closing the sale


  • Core marketing principles
  • Product Features and benefits
  • Buyer behaviour

About Arab Insurance Institute

Created under the umbrella of the GAIF – General Arab Insurance Federation and owned by 40+ shareholders from insurance-related organizations from across the Arab world, The Arab Insurance Institute is an independent organization providing training and education to insurance-related organizations and inpiduals across Middle-East, Gulf and North Africa.

their ctheirses and programmes are designed to support people from all disciplines in, or associated with, the insurance industry, both general and life; insurance and reinsurance providers, insurance brokers, loss adjusters, and insurance departments in other business sectors. The range of ctheirses is constantly expanding in response to demand.

As experienced insurance practitioners and business leaders they know that in order to improve performance at work, training needs to develop practical skills as theyll as theoretical knowledge. To achieve this they bring together academic research, practical advice and guidance, professional development and rigorous standards to enhance technical competence and business capabilities. This is good for business, for society at large, and good for people's working lives.

they combine of face-to-face delivery with the latest methods in technology-enabled learning, appropriate to the topic and programme requirements. Ctheirses are offered across the region, some from their permanent sites and others from temporary venues. their trainers are insurance practitioners and/or specialists in their field.

See all Arab Insurance Institute courses

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