Introduction to Google Analytics

Course details

Are you looking to track your website engagement with Google Analytics? We have the course for you. Designed by Webucator, a global training partner, this course covers all of the best activities to get you started. And it's packed with readings, trainer presentations, and exercises!

This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.

This Google Analytics class is targeted toward web designers, web analysts, online marketers, and general business people.

This course is based on the new Google Analytics interface and has been updated to match the latest changes.

Class Goals

• Learn the fundamentals of web metrics and web analytics.
• Learn what web analytics can do for your business.
• Learn common web analytics methodologies suitable for different types of websites.
• Learn how Google Analytics works.
• Learn the key features and capabilities of Google Analytics.
• Learn to set up Google Analytics accounts and profiles.
• Learn access management techniques for your Google Analytics accounts and profiles.
• Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
• Learn to analyze default reports in Google Analytics to interpret web metrics data.
• Learn to create and apply filters in Google Analytics.
• Learn best practices for setting filters in Google Analytics.
• Learn to create goals and funnels in Google Analytics.
• Learn to interpret reports for analyzing goals and funnels in Google Analytics.