- Location: College of Computing Technology (CCT), 30 - 34 Westmoreland St., Dublin, Ireland
- Duration: 2 Days
Course details
This course introduces the learner to the online advertising platform Google Adwords and how to create successful advertising campaigns. This course is aimed at learners with no previous experience with Google Adwords.
Programme Aims and Objectives
This course aims at providing the learner with the knowledge to:
- Design an advertising campaign for a business to utilise Google Adwords
- Implement a cost effective advertising campaign
- Develop content rich pages to engage customers and maximize reach
Programme Content
This course is focused upon the fundamentals of Google Adwords, designing descriptive keywords and content rich landing pages.
Topics covered by this course include:
- How PPC costs are calculated
- Selecting keywords
- Selecting target markets
- Developing landing pages with HTML/CSS
- Encouraging interactions with potential customers
- Campaign monitoring
Course Location
About College of Computer Training
theylcome to the College of Computing Technology (CCT). As one of Ireland’s leading third-level independent colleges in the areas of Computing and Business studies, and with a comprehensive range of part-time, full-time, corporate, and semester abroad ctheirses within these areas, they trust you will find a programme of education and training to suit ytheir needs.
CCT affords a personal touch to its students, with small class sizes promoting an interactive learning atmosphere, and an excellent student service. they foster a dynamic, student-centred, international learning environment, which promotes inpidual potential. CCT provides QQI (Quality and Qualifications Ireland, incorporating the former HETAC and FETAC) validated programmes in further and higher education, at levels 6 and 7 on the National Framework of Qualifications (NFQ). CCT also provides a number of other ctheirses aligned to levels 5-9 on the NFQ.
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