Internet Marketing

Course details

New advances in Internet technology are constantly providing new opportunities for businesses to add to their marketing approach and content.

This Internet Marketing course will help you understand the basic concepts of Internet/Online Marketing. You'll learn how each of the major Internet marketing components can help you attract additional website visitors and keep them coming back for more, as well as how to implement solutions in a very cost-effective manner.

Course Objectives:

By the end of this course, participants will be able to:

• Understand and Analyze the different methods of marketing on the Internet
• Effectively market a product or company on the Internet
• Utilize the e-marketplace to enhance their organization’s profile and sales
• Ensure safety and privacy throughout Internet transactions
• Fulfill online orders and requests

Course Outline:

Internet Marketing for B2B

• Overview
• Organizational buyer behavior
• Methods for B2B online marketing
• Web advertising

1. Ad views, hits, visits, unique visits, and stickiness
2. Buttons, clicks, CPM, conversion rate, and ratio

• Banners: types, benefits, and limitations
• E-mail advertising
• Search engine advertisement
• Advertising in chat rooms and newsletters
• Online advertising strategies and promotions
• Special advertising topics

1. Spamming
2. Permission marketing
3. Ad management
4. Localization
5. Internet ration
6. Ad content

• Software agents in marketing and advertising applications

E-Marketplace

• E-marketplace definition and components
• Types of e-marketplaces
• Intermediation in e-commerce

Trust and Loyalty in Internet Marketing

• One-to-one marketing loyalty
• Trust and how to increase the trust in e-commerce
• Tracking customer movements
• Analysis of B2C click stream data

Electronic Payment Systems

• Using Payment cards online

1. Smart Cards
2. Prepaid Cards
3. E-micro payments
4. E-Checking
5. Electronic Bill Presentment & Payment

• B2C payment method types and selection
• B2B payment method types and selection

Value Proposition

• Market segmentation, targeting, and positioning
• Product and service marketing
• Delivering value added solutions

Order Fulfillment, E-CRM, and Other Support Services

• Oder fulfillment and logistics overview
• Order fulfillment and logistics process
• Order fulfillment problems & solutions
• Order fulfillment in B2B
• CRM and its relation with e-commerce
• CRM types, activities, and programs
• E-CRM: definition, benefits, and limitations
• CRM applications and tools
• E-commerce, other support services & outsourcing e-commerce support services