Internet Marketing Basics

Course details

Internet marketing refers to the concept of using internet with the aim of influencing the marketing strategy in order to better the firm’s productivity and keeping up its good position. It is about your goods and services marketing over the internet or web which is known with the different names such as web marketing, search engine marketing, digital marketing, web-based marketing, e-marketing and online marketing etc.
In contemporary world, the Internet is a dominant tool which is used to facilitate the business entities to reach the mass of new consumers. Internet marketing has been proved advantageous not only for top ranking firms but also for small to medium sized companies to share the information related to their products and services globally.
One of the undenied benefits of internet marketing and advertising on web is that it remains constantly on and access from anywhere at any time to your brand and services will be possible. Moreover, customers can visit your business website at their convenience.
This insightful unit offers a complete introduction to the internet marketing and describes the popular strategies related to the internet marketing. A variety of key topics are explored in-depth, including the creating an internet marketing plan, the marketing cycle, Search Engine Optimization (SEO) along with optimizing keywords.
The further key concepts such as monitoring search engine ranking, utilization guidelines and building your community along with the various sources of social media such as Face book, Linkedin, You tube, Vlog and Blogs are also covered. Discover what social media is and how to develop a social media plan.

Objectives:

After the completion of this course learners will be able to:

• Market your online business using social media and the Internet

Program Content:

Lesson(s):
Introduction to Internet Marketing Basics
Topics:

• What is Internet Marketing?
• Popular Strategies
• Creating an Internet Marketing Plan
• The Marketing Cycle
• Search Engine Optimization (SEO)
• Optimizing Keywords
• Monitoring Search Engine Ranking
• What is Social Media?
• Understanding the Marketing Mix
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• Using Facebook
• Building Your Community
• Building a Blog and Blog Rules
• Vlogs and YouTube

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

Updated on 19 November, 2017