This course comprehensively covers both international marketing and export management. There is a focus on marketing decisions and the management processes involved in exporting - not simply a how-to treatment of technical export details. This course has been designed in response to the continually rapid changes in international marketing and the new challenges that are arising.

Course Objectives:

By the end of this course, participants will be able to:

  • Understand the objectives, models, and methods used in business outsourcing and offshoring
  • Understand IT outsourcing

Course Outline:

  • International Marketing and Exporting
  • Bases of International Marketing
  • The International Environment
  • Export Market Selection: Definition and Strategies
  • Information for International Marketing Decisions
  • Market Entry Strategies
  • Export Entry Modes
  • Non-export Entry Modes
  • Product Decisions
  • Pricing Decisions
  • Financing and Methods of Payment
  • Promotion and Marketing Communication
  • The Export Order and Physical Distribution
  • Organization of International Marketing Activities

We_They was founded in 1988 with the aim of providing first class training and consulting services, enabling our clients to improve and sustain a valuable competitive advantage, hence, making a positive contribution towards their success. Working closely with national and multi-national companies, we offer global experience coupled with practical, local expertise.  

We aim to deliver innovative yet practical business solutions, from concept formation to implementation and evaluation. BLI’s depth of service and global reach translates into seasoned knowledge for tailoring our services to our clients’ specific needs. 

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