International Business Fellowship Executive Programme

Course details

The International Business Fellowship (iBF) Executive Programme on E-commerce Development and Opportunities in China is jointly organised by IE Singapore and SCCCI.

With more than 500 million Internet users in China, e-commerce is an essential platform for both B2B and B2C businesses in China. Given the speed at which the e-commerce industry and Chinese economy has grown, the most challenging question is, how to successfully enter the Chinese e-commerce platform?

This programme allows participants to learn about consumer behaviour online and how to use e-commerce as a platform to enter and develop their market presence through lessons at Shenzhen University followed by site visits to Internet behemoths like Tencent and Tmall.

Programme Objectives

At the end of the programme, participants will be able to:

• Identify and appreciate innovation in business models under the China’s Internet Plus Policy
• Gain insight into the mentality and behaviour of online consumers in China
• Weigh the pros and cons of outsourcing e-commerce solutions
• Understand how to deal with the nuances and complexities of cross-border e-commerce transactions
• Use e-commerce as a platform to enter and develop the China market

Programme Highlights

• Lessons will be conducted by academic professionals from Shenzhen University

Topics and case studies include:

• China’s E-commerce Development, Characteristics and Model
• IT Outsourcing E-commerce Solutions
• Online Consumers’ Psychology and Behaviour
• Financial Innovation and Development in the Internet Era
• Overcome the Nuances and Complexities of Cross-border E-commerce Transactions
• Business Model Innovation under China’s Internet Plus Policy
• Innovative Thinking in the Big Data Era

Site visits and sharing sessions with:

• Tencent Holdings Ltd
• Taobao Partner
• Tmall
• Jiangsu Onehome Data Service Corp