Integrated Marketing Communications DM Arts Academy
Price: TBA

Course details

Aim: Write the perfect marketing communications plan;

boost results, build long-term sustainable competitive advantage and also become a world class marketer (if you do everything explained in this course).

By the end of these 3 days you will be able to:

  • Integrate your marketing communications to boost results while reducing budget
  • Write your marketing communications plan
  • Analyse your customers
  • Develop your digital marketing strategy
  • Exploit cutting-edge digital marketing tactical tools (advantages & disadvantages)
  • Measure what works and what doesn’t so you can continually optimise
  • Select, Brief and integrate your agency/ies
  • Think more creatively and find added value digital solutions

By the end of these 3 days you will understand:

  • The potential for integrating all 10 marketing communications tools
  • The advantages & disadvantages of each marketing communications tool
  • The need to vary the communications mix as your market moves
  • 20 Essentials to establish credibility & trust
  • 10 Tactical communications tools – advantages & disadvantages
  • 10 Ways to convert more visitors into customers
  • 5 Ways to convert more customers into lifetime customers
  • The classic mistakes and pitfalls to avoid
  • Best-practice tips, techniques and golden rules
  • Cutting edge tools including digital body language, automated marketing, remarketing,
  • virtual reality; augmented reality, apps, widgets and mobile.


  • Day 1 Integrating Communications & SOSTAC ® Planning
  • Day 2 Tactical Tools – advantages & disadvantages
  • Day 3 Action & Control

About DM Arts Academy

Digital Marketing Arts Academy is considered to be the first and the only academy in MENA specialized in teaching digital marketing material by the best international worldwide instructors in the field whose books are ranked as the most best sold books in the field in the world.

See all DM Arts Academy courses

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