Integrated Marketing Communications

Course details

Aim: Write the perfect marketing communications plan;

boost results, build long-term sustainable competitive advantage and also become a world class marketer (if you do everything explained in this course).

By the end of these 3 days you will be able to:

• Integrate your marketing communications to boost results while reducing budget
• Write your marketing communications plan
• Analyse your customers
• Develop your digital marketing strategy
• Exploit cutting-edge digital marketing tactical tools (advantages & disadvantages)
• Measure what works and what doesn’t so you can continually optimise
• Select, Brief and integrate your agency/ies
• Think more creatively and find added value digital solutions

By the end of these 3 days you will understand:

• The potential for integrating all 10 marketing communications tools
• The advantages & disadvantages of each marketing communications tool
• The need to vary the communications mix as your market moves
• 20 Essentials to establish credibility & trust
• 10 Tactical communications tools – advantages & disadvantages
• 10 Ways to convert more visitors into customers
• 5 Ways to convert more customers into lifetime customers
• The classic mistakes and pitfalls to avoid
• Best-practice tips, techniques and golden rules
• Cutting edge tools including digital body language, automated marketing, remarketing,
• virtual reality; augmented reality, apps, widgets and mobile.

Module

• Day 1 Integrating Communications & SOSTAC ® Planning
• Day 2 Tactical Tools – advantages & disadvantages
• Day 3 Action & Control