- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Learn to harmonise marketing efforts across multiple platforms. This course focuses on developing cohesive communication strategies to strengthen brand identity and engage audiences more effectively.
Course Outcomes:
Understand the principles of integrated marketing communications (IMC)
Develop strategies to unify messaging across various communication channels
Learn to design and execute comprehensive marketing campaigns
Evaluate the effectiveness of integrated campaigns using data and analytics
Build a consistent brand image and message across all platforms
Who Should Attend:
Marketing managers and communication professionals
Brand managers and public relations specialists
Digital marketing and social media coordinators
Business owners seeking to develop a holistic marketing approach
Course Topics:
Understanding the IMC Framework and Its Importance
Aligning brand messaging across different marketing channels
The role of consistency in building a strong brand
Developing a unified communications strategy for diverse platforms
Designing Multichannel Campaigns
Creating integrated campaigns that leverage digital, print, and social media
Balancing traditional and digital marketing approaches
Crafting messaging that adapts to different communication channels
Developing a cohesive narrative across media platforms
Digital and Social Media Integration
Utilising digital marketing tools in IMC campaigns
Aligning social media strategies with broader marketing goals
Maximising engagement through paid, owned, and earned media
Integrating content marketing and SEO into your communications strategy
Measuring Campaign Success
Key performance indicators (KPIs) for integrated campaigns
Tools for tracking performance and engagement across platforms
Analysing customer touchpoints and conversion pathways
Adjusting IMC strategies based on data and feedback
Building a Consistent Brand Experience
Crafting brand guidelines to ensure consistency
Managing brand voice and tone across different platforms
Ensuring that internal and external communications align with brand identity
The role of customer experience in building brand loyalty
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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