Insurance Marketing Bahrain Institute for Banking & Finance

This course forms part of the BIBF Insurance Management Diploma (BIMD) covering Insurance Marketing.

Learning Outcomes

On successful completion of this course, participants will be able to:

  • Discuss the role and operation of marketing in the insurance industry
  • Discuss marketing theory and concepts including customers, supply and demand in insurance, the marketing mix and competitive positioning and apply it to the insurance industry
  • Analyse relevant information such as market segments, customers’ attributes, and competitors’ data to develop a marketing strategy for insurance products
  • Implement a marketing strategy most appropriate to the insurance company’s objectives and external environment

Target Audience

Insurance employees, Brokers, Agents

Entry Requirements

Possess both BIID and BAID certifications

We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.

We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.

We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.

Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.

Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.

We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.

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