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Course details
Overview
This course delves deep into the convergence of innovation strategies with branding imperatives enabling participants to harness the power of both for business growth. The program navigates the dynamics of product/service innovation and how it shapes brand perceptions offering a holistic understanding of how brands can stay ahead in today's competitive landscape.
Objective
Understand the foundational principles of branding and the role of innovation.
Explore various methodologies and tools for generating innovative ideas.
Learn how to integrate innovation strategies into brand-building initiatives.
Recognise the challenges of innovating in branding and develop solutions for overcoming them.
Evaluate and measure the impact of innovation on brand equity.
Who Should Attend
Marketing professionals, brand managers, entrepreneurs, business strategists, and anyone interested in leveraging innovation for branding purposes.
Course Outlines
Day 1: Foundations of Branding
Introduction to branding: history concepts and importance.
Key elements of a successful brand.
Role of innovation in modern branding.
Day 2: Techniques of Innovation
Brainstorming and its variants for brand ideation.
Leveraging design thinking for brand solutions.
Crowdsourcing and open innovation in branding.
Day 3: Crafting Brand Strategy Amidst Innovation
Branding basics: Vision mission and values.
Aligning brand strategy with innovation objectives.
Techniques for effective brand positioning in an innovative market.
Day 4: Challenges and Solutions in Brand Innovation
Recognising the common pitfalls in brand innovation.
Mitigating risks and handling failures.
Workshop: Tackling real-world branding challenges using innovation techniques.
Day 5: Measuring the Impact and Future Trends
Tools and metrics for evaluating the success of innovative branding campaigns.
The future of branding: Emerging trends and technologies.
Summary
Job roles this course is suitable for:
Marketing professionals , brand managers , entrepreneurs , business strategistsAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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