Digital Riddle Digital Marketing Training Digital Riddle
Price: INR 15,000

    Course details

    Introduction to Digital Marketing
    Understanding the basics of marketing
    What is digital marketing?
    Difference between traditional and digital marketing
    Why digital marketing - It's advantages and benefits over conventional marketing
    Digital marketing evolution and trends
    Understand types of websites and its structure - Domain, Sub Domain, Types of Server, Web Hosting, CMS
    Understand the digital marketing terminologies like SEO, PPC, SEM, SMM etc.
    SEO - I - On page optimization
    How search engine works
    Introduction to on-page optimization
    Understanding various Google algorithms - Panda, Penguin, Hummingbird and Pigeon updates
    Google search ranking factors
    Understanding SERP anatomy
    Search operators
    Website analysis
    Site speed analysis
    Keyword research and analysis
    Competition analysis
    Meta Tags - their importance and how to write it
    Web content development and optimization
    H1, H2, H3 Tags, Anchor text
    URL optimization
    Image Optimization
    URL redirection
    Custom 404 error
    Use of and sitemap
    International and local targeting
    SEO - II - Off page optimization
    Introduction to off-page optimization
    Understanding On-page vs Off-page optimization
    Introduction to link building
    Importance of link building and its impact on search engine ranking
    Link building techniques
    Dofollow vs Nofollow
    Social bookmarking
    Directory submissions
    Guest postings
    Blogs and forum commenting
    Yahoo answers
    Press Releases
    Social Media links
    Classified listing
    Link building from contextually relevant sites
    Google business listing
    Google Adwords
    What is Adwords?
    Why Adwords and its impact on business?
    Introduction to Adwords
    Adwords terminologies: Adrank, quality score, Clicks, impression, CPC, CPL, CPA, CTR, cost, average position
    Adwords account creation, billing setup and understanding Adwords structure
    Understanding Google Adwords dashboard
    Campaign setup: Types of campaign, Location settings, Language, network and devices, bidding strategies, budget settings, campaign scheduling, Ad delivery and Ad rotation
    Adgroups and Keywords setup: Adgroup structure, Keyword types, Google keyword planner, Keyword research process, Google search terms report
    Ad formats and Ad creation guidelines: Ad structure, Character limits, Heading, URL, Description
    Understanding Ad extensions and its importance
    Display Ads and Remarketing
    Campaign monitoring and optimization, setting automated rule parameters
    Video marketing and shopping campaigns
    Merchant center creation and linking it to Adwords
    Google Adwords exam certification assistance
    Social Media Marketing
    Introduction to Social Media Marketing
    Advantages and benefits of Social Media Marketing
    Creating Social Media Strategy
    Creating Social Media strategy and content template
    Understanding how to choose relevant Social Media platforms for your business
    Facebook: Creating Facebook company page, creating content strategy and content calendar, Facebook events, quiz, contests, Facebook paid Ads, analytics, and campaign optimization techniques, strategy to build page likes and brand engagement.
    Twitter: Creating Twitter company page, Twitter cards, content strategy and hashtags, tools to identify relevant hashtags, Twitter Ads, strategy to build followers.
    LinkedIn: Creating and managing LinkedIn company page, LinkedIn Ads, creating content strategy and content calendar, LinkedIn pulse, LinkedIn groups, LinkedIn Jobs, LinkedIn Slideshare, creating showcase pages, strategy to build followers and brand engagement.
    G+: Creating G+ company page, optimizing images and content in G+, G+ content marketing strategy and content calendar, G+ business listing, G+ communities, Hangout, G+ Events, G+ circles
    Video Marketing
    Youtube: Importance of video marketing, creating account and channel in Youtube, optimizing Youtube videos for search rankings, video marketing tips and tricks, Youtube marketing strategy, Linking Adwords account, creating and promoting Youtube Ads, Youtube analytics.
    Email Marketing
    Importance of Email Marketing
    Understanding important Email Marketing terminologies like hard bounce, soft bounce, open rate, unsubscription, spam
    Popular Email Marketing Softwares
    Creating campaign, Subscriber list and measuring results
    Landing page creation and optimization
    Mobile Marketing
    Understanding the importance of Mobile Marketing
    Mobile marketing latest trends and statistics
    World after Mobile Apps
    Mobile App promotions
    Technique to improve downloads and usage
    App Store Optimization
    SMS marketing campaigns
    Content Marketing
    Introduction to content marketing
    Why Content is king?
    Content as a means of Thought Leadership: Creating Newsletter, whitepaper, Press releases and case studies. Hosting Podcasts and webinars.
    Creating blogs that perform.
    Introduction to content marketing tools.
    Google Analytics
    Google Analytics overview and setup, Google Analytics terminologies.
    Understanding demographic, geographic and behavioral aspect of the user
    Understanding traffic source, devices, traffic acquisition, new vs returning visitors, conversions, goals
    Understanding Google analytics dimensions and metrics like pageviews, sessions, bounce rate, users, Avg. session duration, medium, referral path, source etc Updated on 16 October, 2017

    About Digital Riddle

    Digital Riddle is one of the best Digital Marketing Training Institutes in Pune and Bangalore. We are committed to provide in-depth, comprehensive, rigorous and practical oriented Digital Marketing training to students, freshers, working professionals, business owners and housewives. Digital Riddle is started by a group of Engineers and Marketing professionals having vast experience in Marketing domain to bridge the skill gap that prevails in the Industry today. Our Digital Marketing Course curriculum covers all the aspects of Digital Marketing including SEO, PPC, SEM, SMM, Email Marketing, Content Marketing, Video Marketing, Web Analytics and much more with hands on practical and experiential learning methodology. We equip you with the best Digital Marketing skills and tools that boosts your confidence to crack any interview.

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