Course details
Introduction to Digital MarketingUnderstanding the basics of marketing
What is digital marketing?
Difference between traditional and digital marketing
Why digital marketing - It's advantages and benefits over conventional marketing
Digital marketing evolution and trends
Understand types of websites and its structure - Domain, Sub Domain, Types of Server, Web Hosting, CMS
Understand the digital marketing terminologies like SEO, PPC, SEM, SMM etc.
SEO - I - On page optimizationHow search engine works
Introduction to on-page optimization
Understanding various Google algorithms - Panda, Penguin, Hummingbird and Pigeon updates
Google search ranking factors
Understanding SERP anatomy
Search operators
Website analysis
Site speed analysis
Keyword research and analysis
Competition analysis
Meta Tags - their importance and how to write it
Web content development and optimization
H1, H2, H3 Tags, Anchor text
URL optimization
Image Optimization
URL redirection
Custom 404 error
Use of and sitemap
International and local targeting
SEO - II - Off page optimizationIntroduction to off-page optimization
Understanding On-page vs Off-page optimization
Introduction to link building
Importance of link building and its impact on search engine ranking
Link building techniques
Dofollow vs Nofollow
Social bookmarking
Directory submissions
Guest postings
Blogs and forum commenting
Yahoo answers
Press Releases
Social Media links
Classified listing
Link building from contextually relevant sites
Google business listing
Google AdwordsWhat is Adwords?
Why Adwords and its impact on business?
Introduction to Adwords
Adwords terminologies: Adrank, quality score, Clicks, impression, CPC, CPL, CPA, CTR, cost, average position
Adwords account creation, billing setup and understanding Adwords structure
Understanding Google Adwords dashboard
Campaign setup: Types of campaign, Location settings, Language, network and devices, bidding strategies, budget settings, campaign scheduling, Ad delivery and Ad rotation
Adgroups and Keywords setup: Adgroup structure, Keyword types, Google keyword planner, Keyword research process, Google search terms report
Ad formats and Ad creation guidelines: Ad structure, Character limits, Heading, URL, Description
Understanding Ad extensions and its importance
Display Ads and Remarketing
Campaign monitoring and optimization, setting automated rule parameters
Video marketing and shopping campaigns
Merchant center creation and linking it to Adwords
Google Adwords exam certification assistance
Social Media MarketingIntroduction to Social Media Marketing
Advantages and benefits of Social Media Marketing
Creating Social Media Strategy
Creating Social Media strategy and content template
Understanding how to choose relevant Social Media platforms for your business
Facebook: Creating Facebook company page, creating content strategy and content calendar, Facebook events, quiz, contests, Facebook paid Ads, analytics, and campaign optimization techniques, strategy to build page likes and brand engagement.
Twitter: Creating Twitter company page, Twitter cards, content strategy and hashtags, tools to identify relevant hashtags, Twitter Ads, strategy to build followers.
LinkedIn: Creating and managing LinkedIn company page, LinkedIn Ads, creating content strategy and content calendar, LinkedIn pulse, LinkedIn groups, LinkedIn Jobs, LinkedIn Slideshare, creating showcase pages, strategy to build followers and brand engagement.
G+: Creating G+ company page, optimizing images and content in G+, G+ content marketing strategy and content calendar, G+ business listing, G+ communities, Hangout, G+ Events, G+ circles
Video MarketingYoutube: Importance of video marketing, creating account and channel in Youtube, optimizing Youtube videos for search rankings, video marketing tips and tricks, Youtube marketing strategy, Linking Adwords account, creating and promoting Youtube Ads, Youtube analytics.
Email MarketingImportance of Email Marketing
Understanding important Email Marketing terminologies like hard bounce, soft bounce, open rate, unsubscription, spam
Popular Email Marketing Softwares
Creating campaign, Subscriber list and measuring results
Landing page creation and optimization
Mobile MarketingUnderstanding the importance of Mobile Marketing
Mobile marketing latest trends and statistics
World after Mobile Apps
Mobile App promotions
Technique to improve downloads and usage
App Store Optimization
SMS marketing campaigns
Content MarketingIntroduction to content marketing
Why Content is king?
Content as a means of Thought Leadership: Creating Newsletter, whitepaper, Press releases and case studies. Hosting Podcasts and webinars.
Creating blogs that perform.
Introduction to content marketing tools.
Google AnalyticsGoogle Analytics overview and setup, Google Analytics terminologies.
Understanding demographic, geographic and behavioral aspect of the user
Understanding traffic source, devices, traffic acquisition, new vs returning visitors, conversions, goals
Understanding Google analytics dimensions and metrics like pageviews, sessions, bounce rate, users, Avg. session duration, medium, referral path, source etc
Updated on 16 October, 2017 - Read Less
