IMI Diploma in Marketing and Digital Strategy

Course details

The IMI Diploma in Marketing and Digital Strategy offers the vital ingredients to business development, sales and marketing managers to take the lead in their market place.

Who This Programme Is For

This programme is for business professionals seeking to develop their strategic abilities from a marketing perspective so as to drive growth for the company.

The programme will progress from up to date marketing concepts to the tools and techniques of strategic marketing management. It is ideal for marketing, sales and business development professionals who have a primary degree and/or professional marketing qualification (MMII graduateship or international equivalent) and who now have significant marketing responsibility.

Those without formal qualifications but with significant experience will be considered on a case by case basis. The programme is also suited to those from a different discipline who have business experience in a relevant management role.

Programme Impact

Your approach will become more market driving because you will have the information and the insights, the tools and the techniques and the energy and motivation to be one step ahead of your customers. In this way you will be bringing them the best approach or the best product because you will know the market changes, the competitors activity, the customers new needs and your own skills and capability to deliver.

You will be able to:

• Gather insights on the changing market space within which you compete by knowing the appropriate questions to ask and the research tools to answer them.
• Look at other business models that give a competitive advantage.
• Identify and build on the strengths, skills and the product and service within your company.
• Position the business for advantage in a competitive environment.
• Design and implement a marketing plan which will identify real opportunities for the business to act on.
• Join the digital marketing debate and apply technology with measurable results.
• Assess marketing performance in financial terms to allow you have that conversation with the financial controller and have the budget you need to market the business.

Programme Content

• Strategy and Marketing Planning
• Digital Marketing
• Marketing Analysis for Foresight and Insight
• Marketing as Value Creation
• Marketing and Finance
• Personal Development for Successful Leadership and Marketing Implementation

Programme Features

• Personal Development
• Case Studies and Industry Guest Speakers
• Peer Learning and Collaboration
• Practical Application to Your Business
• Accreditation
• Strategic Marketing Plan

Just 3 Steps to a Master of Business

How does it work?

Step 1: Successfully complete any one of the suite of eleven IMI Diploma programmes.

Step 2: Successfully complete a second IMI Diploma of your choosing.*

Step 3: Successfully complete the IMI Business Research Project.

Who is eligible?

If you have earned a Level 9 award from another academic institution, or if you completed an IMI Diploma since October 2008, you may be considered eligible to proceed directly to the second stage of the MoB.