IMI Diploma in International Business Development

Course details

Professionals from Irish export focused SMEs, Irish multinationals and affiliates of foreign multinationals based in Ireland, either in the manufacturing or internationally traded services sectors, who wish to develop their competencies in international business, particularly global management and international marketing, in order to enhance their current capabilities to manage across multiple jurisdictions or to grow their businesses in the dynamic global marketplace.

Programme Impact

Graduating participants will be able to:

• Participate effectively in the global strategic management process in his/her organisation, including global strategy analysis, development and implementation.
• Ascertain the cultural and communication challenges of international business to devise an appropriate organisational response and build individual cultural agility.
• Critically analyse the customer’s buying process and deploy the appropriate marketing and sales response for market penetration, through the development of strong negotiation and partnering skills.
• Critically evaluate the current sales pipeline process and recommend the optimum approach for market penetration, which will involve the building of relationship management skills.
• Develop skills to effectively manage cross cultural virtual teams and the transfer of knowledge between organisational entities in different countries.
• Build self awareness in their ability to manage in an international business environment, both internally in their organisation and externally as an international business professional and to also develop their professional and managerial capabilities.
• Enhance awareness of the global business environment in order to identify opportunities to optimise existing operations and team development strategies to generate a competitive advantage for the firm.
• Leverage the global business environment to develop distinctive competencies and a sustainable competitive advantage in innovation and knowledge management.

Programme Content

• Global Strategic Analysis
• Global Strategy Development
• Global Strategy Implementation
• International Business Skills
• Global Leadership

Programme Features

• Teaching Style
• Skills Development
• Visiting Speaker Series
• Internal Consultancy
• Learning Environment & Networking
• Mentor