Course details
Good writing looks effortless Đ but is probably the result of long hours of drafting, editing and redrafting. Being a great writer is more than just putting words on a page. It involves being clear on exactly what you want to achieve and understanding your audience so you can make your communication memorable. Nowadays it also entails choosing the right media and, increasingly, mastering the technology to get your message across. The success of your department and your projects and ultimately, of your business, relies on the clarity of the documents you submit to your key decision-makers. Now is the ti me to build your skills and the skills of your team, keeping your edge in an ever more competitive market. Through four days of lectures, workshops, practical exercises and discussion, you will learn how to write more effectively and build documents that do exactly what you need them to do.
Ą Introduction Ą Course objectives Ą Self-assessment Đ where are you now? Ą What does it take to be a great communicator? Ą The writing process Đ stages and timing Ą Understanding your audience Ą Ideas that stick (and ideas that donŐt) Ą Preparing to write Đ what needs to be done first? Ą Developing key messages and staying on message Ą Gathering your assets Ą Report sections and section key messages Ą Style and tone in reports Đ your options Ą Common style, language and usage errors Ą Keeping your brand in focus Ą Drafting Đ getting the first set of words on the page Ą Editing Đ what to do and why Ą Repurposing your data Đ changing the style and tone of your document Ą Cutting words back to basics Ą Proof reading Ą Making your finished document look good Ą Publishing your finished document Ą Writing overview and being realistic about timelines Ą Putting it all into practice Ą Feedback and setting your action plans for the future
Updated on 01 May, 2018About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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