Idea Development: Create and Implement Innovative Ideas

Course details

Identifying and taking new ideas to market is crucial for the success of any economy. Yet, organizations are often unable to convert ideas into beneficial outcomes. In this course, we begin by looking at how organizations identify and evaluate new ideas, including approaches that allow them to evaluate and select the best ideas for implementation. We will: discuss the role of uncertainty in idea management; consider the importance of the market and the role of existing resources; and discuss how the selection of ideas shapes the nature of resources available for future ideas. The course will also cover managing intellectual property protection and portfolios. From the start of this course, we will take a stepped approach, offering students the opportunity to test out each new concept and model against an idea or technology that they select (whether it's an idea of their own or one that they are assisting someone to evaluate). By the end of this course, each student will have undertaken a rapid, yet thorough assessment of the feasibility of taking an idea through to market. Updated on 17 September, 2019