This course is for advanced users of IBM Unica Campaign. Class participants will learn how to build effective and high performing Campaign flowcharts, learn techniques for designing table catalogs, and use various utilities to become more productive with the product. This course is one of five classes in the IBM Unica Campaign8 learning series. To complete your learning you should also attend the Introduction to IBM Unica Campaign , the IBM Unica Campaign Administration, the IBM Unica Campaign Architecture and Installation, and the IBM Unica Campaign Reports Installation and Administration classes.

Target Audience:

This intermediate course is for Advanced users of IBM Unica Campaign.


You should complete:

Introduction to IBM Unica Campaign For IBM Unica Partners:

This course is part 5 of 5 in the IBM Unica learning series. Partners should attend all five parts:

  • Part 1: Introduction to IBM Unica Campaign
  • Part 2: IBM Unica Campaign Administration
  • Part 3: IBM Unica Campaign Architecture and Installation
  • Part 4: IBM Unica Reports Installation and Administration
  • Part 5: IBM Unica Campaign Advanced Techniques


  • Course Overview and Campaign Basics
  • Flowchart Techniques
  • Structure, Objects, and Utilities
  • In-Depth Response Tracking
  • Performance Techniques and Best Practices

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