This course provides an introduction the IBM Marketing Operations from the point of view of a Project Manager.

In this course the term project manager is used throughout but in your organization this role may be known by another name such as project leader, team leader, brand manager, and others. For the purposes of this course, we define a Project Manager as a person who leads projects, and may also contribute with completion of tasks. A project manager may be a leader for a line of business, a channel, or a region.

Target Audience:

The intended audience for this intermediate course are marketing staff new to IBM Marketing Operations. Please note that there is a separate course for those in a marketing contributor capacity. A third course for system administrators is also available.


There are no prerequisites for this course.


  • Unit 1: IBM Marketing Operations Basics
  • Unit 2: Managing Business Processes, Digital Assets, and Marketing Objects
  • Unit 3: Managing People and Tasks l
  • Unit 4: Workflows
  • Unit 5: Financials
  • Unit 6: Monitoring Progress
  • Unit 7: Alerts and Approvals

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