This course provides an introduction on the most common administrative tasks and functions in IBM Marketing Operations. Participants focus on the design, creation, and management of templates for custom business objects and marketing objects, as well as learn configurations for security, rules, alerts, financials, and reports.

Target Audience:

This basic course is for system administrator responsible for maintaining IBM Marketing Operations in your organization, or if you are a staff person in a role responsible for implementation of site-specific customizations of IBM Marketing Operations at your site.


There are no prerequisites for this course.


  • IBM Marketing Operations Basics
  • Designing Metrics
  • Introduction to IBM Marketing Operations Templates
  • Marketing Objects
  • Additional Template Components
  • The Form Editor
  • Security
  • Administrative Settings
  • Reports Administration

Global Knowledge is the worldwide leader in IT and business skills training. They deliver via training centers, private facilities, and the Internet, enabling their customers to choose when, where, and how they want to receive training programs and learning services.

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