This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.

Target Audience:

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.


You should complete:

  • Building Campaigns (9U010G) or equivalent


  • IBM Campaign Architecture
  • IBM Marketing Platform Configuration
  • IBM Campaign - Specific Configuration
  • Performance
  • IBM Campaign Reports

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