This course explores the basics of designing, building, and running a marketing campaign using IBM Campaign. This course prepares you to configure IBM Campaign's processes for use in campaigns from simple to moderate in complexity and create offers and apply them to campaigns.

Target Audience:

This course is designed to train learners on the basics of IBM Campaign.


  • Explain the basics concepts of IBM Campaign
  • Explain the benefits of using IBM Campaign
  • Access the product documentation
  • List the IBM Campaign design considerations
  • Identify the commonly used IBM Campaign icons
  • Identify the processes available on the flowchart palette
  • Explain the purpose of each flowchart process
  • Configure flowchart processes in flowcharts
  • Create Derived Fields
  • Create User Variables
  • Create Offers from a template
  • Create Offer Lists
  • Assign Offers
  • Explain Base and Dimension Tables
  • Explain the difference between normalized and non-normalized tables
  • Map a Table
  • Create flowchart schedules
  • Create flowchart cell reports
  • View logs

Global Knowledge is the worldwide leader in IT and business skills training. They deliver via training centers, private facilities, and the Internet, enabling their customers to choose when, where, and how they want to receive training programs and learning services.

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