How to setup a long term business as an Online Instructor

Course details

The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics.

• Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started.
  • How to identify and narrow down a hot niche• How to find content and get inspired
  •  How to create your business plan as instructor:
• The Split process: break down your potential course into several ones
  • How to project from your first course to the next future: the long term plan
  • Plan your projects
  • Plan your course launch
  • Plan your other services to promote throughout your course
• Go Beyond Udemy

  
  

  • Promote your courses on Amazon and eBay as physical products
  • Cross promote (use your courses and others you are an affiliate for with coupons)
  • Create Master classes and high ticket coaching programs based to your students
  • Promote on other eLearning platforms
  • Monetize on Youtube
  • Expand your business (use your courses to promote other services)
  • Use Udemy to establish your name
  • Create resources to drive traffic
• How to setup the Course creation process: design the course structure

  
  

  • Break down your course
  • Define the sections
  • Define the structure of sections
  • Define the structure of lectures
  • The type of lectures
  • How to build an article for a lecture
• How to engage your students
• How to create videos for your lectures using Techsmith Camtasia: my personal strategies
• How to improve the audio of your videos
• Use Microsoft Powerpoint to create videos and presentations
• Course promotion - Traditional techniques

  
  

  • Email marketing campaigns
  • Udemy Announcements
  • Use your own website
  • Product launch strategies
  • Promote a tool or other services with your course
• Make your course a best seller

  
  

  • Coupon secrets
  • Make it popular 
  • Press releases
  • Promote on forums
• Promote on Social Media

  
  

  • Social media marketing
  • Setup a Facebook campaign
  • Where to promote on Facebook
  • Setup a Twitter campaign
  • Where to promote on LinkedIn
  • Youtube strategies
• The marketing funnel process

  
  

  • Strategies to create buzz around your course
  • Coupon websites
  • Create the course chain
  • Use Udemy as marketing funnel process: more courses in the funnel
  • Use webinars to promote your courses
  • Course versions and course levels
  • Make your students come back to you
• Monitor your competition

  
  

  • Monitor other Udemy instructors
  • Monitor on other eLearning platforms
  • Monitor on Youtube
  • Monitor competitors of physical products (Amazon, eBay,….)
  • Find instructors to partner with
• Track your performances

  
  

  • Use Google Analytics to track the performances of an Udemy course
  • Monitor your students' feedback and the follow up process
• The Promo Video Script strategy

  
  

  • Copywriting techniques
  • The Promo video script strategy
  • Tips and tricks
  • Use promo videos in your courses
• How to setup your studio

  
  

  • The video production process
  • Setup your studio
  • Choose your video camera
  • Choose your microphone
  • Choose your webinar tool
• Where to find royalty free content

  
  

  • Where to find royalty free music
  • Where to find royalty free images
  • Where to find royalty free videos
• The critical key to success: partnership

  
  

  • The Udemy community
  • The Udemy support team
  • Mastermind groups
  • Live events
  • Your students' network