Course details
Copywriting is the backbone of every website with potential to sell. When you are a SaaS owner like myself, crafting compelling copy is even more tricky because you don't have a product that you sell once: people need to come back to your website and buy it over and over again, each month.
According to a Nielsen study:
"While web users do scroll below the fold on websites, the portion of space 'above the fold' still remains the most valuable, with 80%%%%%%%% of users' time on sites spent in this area."
This means that if your web copy for your SaaS does not capture the visitor's attention in the first few seconds, you may have lost a potential client for good!
What makes the "How To Present Your SaaS - Copywriting & Design Elements" course so special is the fact that we have explained the art of persuading people through copy by accessing emotional triggers and psychology elements that let you know what your prospects are thinking. Everything you will learn in this course is completely ethical and there no manipulation required. Amongst others, we are going to explain how the human mind works and how people respond to stories and emotions.
We're also going to take you through a series of exercises and give you examples on how to apply the things you learn on your SaaS website.
With 7 well-structured videos, you will learn the secrets behind creating a SaaS presentation website that people will love. The course is designed for SaaS owners, but copywriters can also get valuable stuff from it, like:
- how to create amazing stories that capture people's attention
- how to create title, subtitles and value propositions that suck people in
- how to gather testimonials and use them at their maximum efficiency
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