How to create a Competitive Advantage for your business

Course details

The most important factor for the success or failure of a firm in every served market and in every industry is competitive advantage. This is the factor which will cause consumers to prefer a particular product or service over competitive or
alternative products.

Manymanagers think that there are products for which it is very difficult, or evenimpossible, to create any competitive advantage. This is particularlyconspicuous in those industries where there is no differentiation between thevarious products. In fact, it is possible to find some sort of added value in every product by forming differentiation and creating a competitive advantage. 

In this course you will learn how to create a competitive advantage for your business.