How to Build a Global Brand

Course details

One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed in the process. Doesn’t this seem to be a contradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering, be implemented across widely different countries and work equally hard for all of the markets and for all of the offerings?

Branding is one of the most important aspects of any business, large or small, retail or B2B. An eective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it aect a small business like yours?

Building a global brand course focuses on what makes an eective brand. Attendees will be exposed to many of the best-known brands and their impact on our world. Concepts of branding and how to use it eectively in the corporate market are explored.

Objectives :

• Increase understanding of the key issues in crafting and building a brand for your company.
• Provide some models, and practical tools to make good branding decisions.