HIGHER DIPLOMA IN HOSPITALITY MANAGEMENT (SALES AND MARKETING)

Course details

Upon completion of the course, the student should be able to:
- Apply knowledge gained in hospitality management;

- Understand the nature and diversity of hospitality and its constituent industries;

- Understand accounting techniques used to control cost and profits;

- Understand principles and concepts of human resource management;

- Understand the nature of convention/event sector and the operational issues involved in its effective management;

- Understand the concepts of marketing and marketing cycle in a services industry context;

- Understand marketing mix and skills in using promotional mix;

- Understand the tools and techniques for external and internal sales development;

- Produce marketing plan.

Class Size
Class size: Maximum 17 pax per class for practical and tutorial lessons, Maximum 35 pax for lecture
Entry Requirements
- Grade 12 or Diploma in Hotel Services
Foreign students with qualifications equivalent to the above may be admitted on the condition that they are proficient in English. Those lacking proficiency in English will be required to take up additional English lessons. Students must pass the English Intermediate class to be placed in the Higher Diploma in Hospitality Management (Sales and Marketing) Programme.
Certification
Candidates who successfully complete all 8 units of this programme will be awarded the Diploma by Beacon International College. This certification allows direct entry into the internationally recognized BTEC Higher National Diploma (HND) programmes awarded by Pearson Education (UK).

Placement Test
Students are required to take an in-house English placement test. After the placement test, students will be placed in an English class that is of an appropriate level based on their English needs. Students must pass the ESL Intermediate class to be placed in the Higher Diploma in Hospitality Management (Sales and Marketing) Programme.
Lectures/Tutorials
The course is mainly conducted in the classroom via face-to-face learning which encourages student-teacher interaction. Students are encouraged to attend field trips and bazaars organised by the school to encourage experiential learning.
Assessment
The course will be characterized by both lectures and task-based activities. A student-centred approach will be employed to produce positive results. Emphasis will be placed on short presentations, focused exercises, role-play, student-interaction, pair-work, student tasks, continuous assessment, projects and test.