Course details
Higher Certificate programmes at DBS have a very practical focus and are ideal for students who prefer to 'learn by doing'. This Higher Certificate in Business Studies in Marketing places a strong focus on the world of marketing. Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major multinationals to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive and interesting career path. This course is designed to equip students with business and marketing knowledge and practical skills, which will form the basis for commencing a career in a marketing-related context in business. It also provides a basis for progressing to higher level academic qualifications. Students who successfully complete the higher certificate programme can achieve full degree awards through further study.
Programme Content
The Higher Certificate in Business in Marketing programme has the following content.
Stage 1
Module
- Fundamentals of Accounting
- Business Environment
- IT Skills for Business
- Business Maths
- Fundamental of Marketing
- Learning to Learn
- Personal Development
Stage 2
Module
- Economics
- Organisational Behaviour
- Marketing Research
- Effective Selling for Business
- ICT Applications for Business
- Communications for Success
- The World of Work
Course Location
About Dublin Business School
We_They specialises in the provision of career focused business and law education as well as the delivery of contemporary programmes in the areas of arts, media, social science, humanities and psychology. This is an exciting time for you as you lay the foundations for the rest of your life. At We_They we will do all that we can to help you to make the right choices for your future and a programme of study at We_They will give you the best possible start in your career. We have developed our courses in collaboration with industry and professional bodies, so that when you graduate, in addition to your academic qualifications, you will have the skills and knowledge to begin a successful career. Our ethos is to provide programmes which are highly focused and relevant to domestic and international students which employ innovative approaches to teaching and learning.
One of these innovations is We_They Advantage. We_They Advantage is an initiative which gives students the opportunity to engage in a development programme run parallel to their academic studies that prepares students for the workplace. It has long been recognised that the role of third level is not simply to impart knowledge but to contribute to maintaining a competitive and a ‘smart’ economy, and also to play a valuable part in the holistic development of the person. Part of this development relates to the fostering of ‘transferable’ or ‘generic’ skills in inpiduals. Examples of such skills are communication skills, planning, leadership, multi-tasking etc. – skills that are essential not just in learning or work situations, but in all areas of life. We_They Advantage assists We_They students in developing these important skills.
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