Growing and Managing Online Communities Through Social Media

Course details

The statistics tell the story : Social media is now the #1 activity on the Web.  Everyone is talking about "Liking" on Facebook and "Following" on the Twitter.  Don't let the future of communications and influence pass your organization by Learn how you can leverage on Facebook, Twitter, Pinterest, Instagram, Foursquare, Linkedin, YouTube, Flickr, Blogging, and other social media channels for your various objectives in business, communications, customer service, etc.

Learn how to integrate social media intor organisational communications throught the latest case studies and easy-to-follow, step-by-step practical exercieses.  Those with no knowledge of social media will get a chance to develop greater social media literacy that can be pplied to the workplace.  Current/Active personal users of social media will advance their knowledge on how this can be used strategically together with its various capabilities; then select channels to deliver the expected ROI.

This course will cover the characteristics of communities on social media and will enable participants to have a better foundation on how to formulate their own social media strategies.  Case studies, both positive and negative, will be used to illustrate best practices and what to avoid during planning and execution.  Participants will also learn how to develop useful and purposeful content, writing effectively and recongnising the opportunities and risks of engaging on online platforms.

OBJECTIVES

After completion, participants will be able to:

• Discover ways on how social media should be embrced and integrated into various corporate function strategies
• Get a good grasp of the social media ecosystem, both globally and more specifically in Singapore
• Understanding the characteristics, reach, and impact of social media communications in the public service, particularly Facebook and Twitter, but also a peek at the emerging platforms and how they might be useful.
• Learn how to use soical media to engage with the public and stakeholders, and how it intersects with, and compliments, mainstream media.
• Develop purposeful, and interesting content on internet and social media to engage audiences, including actual Scenario-based hands-on drafting of content as a prectical exercise.
• Locate crowds and communities to draw them to your social media sites and webpages
• Enhance relationship and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty
• Utilize media sharing sites like YouTube and Flickr to increase brand awareness and have multiple touch points to engage with communities
• Find out how the bulk of the social media programmes can be executed without spending a single cent and without involving the IT department
• Learn how to build a social media monitoring dashboard for "listening" to online conversations
• Start setting metrics to measure the results of using social media, as tied to objectives
• Pick up good tips and lessons learnt from other organsiations who have deployed good online engagement strategies and practices in Singapore

COURSE CONTENT 

The social media ecosystem (as it is now!) 

Understanding social media for organizational use

How social media works from the organizational perspective

• What will you achieve using social media?
• How will you measure success?
• What might be your biggest challenge or obstacle?

Understanding the mechanics of different social media platforms

• Characteristics, reach, and impact of each social media platform

Understanding the pros and cons of different social media platforms

Growing and managing online communities

How to grow an online community

Understanding the different types of online content

• What is "Made-for-Internet"?
• Online media consumption habits and how they are different from                        

mainstream media 

• Producing and managing content for the Internet
• Practical Exercise : Scenairo-based hands-on drafting of content

How to effectively engage an online community

How to integrate social media with traditional media

• How social media intersects with, and compliments, mainstream media.

How to use analystics to drive online marketing strategy

• Building a social media monitoring dashboard for "listening"  
• Understanding social media analytics

Monitor and manage online conversations 

• How to generate online conversations
• How to engage positive conversations with the online community
• How to identify and respond to issues/crisis
• Know when not to respond or how best to respond
• How to identify and engage advocates and influencers 

Social Media 2.0 The Future of Social Media 

Setting Social Media Policies for organsiations 

WHO SHOULD ATTEND

Anyone involved in a role which manages communications, reputation, and publicity for the company.  These may include, but not limited to : 

• Corporate COmmunications Executives/Managers
• Content Producers/Managers
• Marketing Executives/Managers
• Public Relations Executives/Managers 

DELIVERY 

• Facilitator Sharing
• Case Studies (A lot of!)
• Group Exercises
• Participant Sharing