Growing a new brand in competitive Markets Dubai Entrepreneurship Academy


Program Objectives

  • Understand the terminology, concepts and activities of brand management
  • Understand the brand equity concept, including the general steps we can take to create and grow the brand’s value.
  • Identify & establish the brand values & positioning
  • Plan & implement brand marketing programs
  • Measure & interpret brand performance
  • Continue to grow & sustain brand equity over the long-term  

Program Details

Program outlines:-

  • Definition of Brand Development and Brand Development Index (BDI)
  • Know Your Brand
  • What Makes your Brand Successful
  • How the Digital Revolution Changes Brand Building
  • Strategy of Brand Development:
  • Consider your overall business
  • Identify your target clients.
  • Research your target client group.
  • Develop your brand positioning.
  • Develop your messaging strategy.
  • Develop your name, logo and tagline.
  • Develop your content marketing strategy.
  • Develop your website.
  • Build your marketing toolkit.
  • Implement, track, and adjust.
  • Using the Strategic Marketing Process to develop Your Brand
  • The Top 10 Branding Tools
  • Top Brand Building Blunders to Avoid
The Dubai Entrepreneurs Academy is accredited from Knowledge and Human Development Authority ( KHDA ). Education service permit issued by KHDA Permit No. 60939
Creative generation of entrepreneurs to successful projects around the globe
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