Course details
Objectives
Program Objectives
- Understand the terminology, concepts and activities of brand management
- Understand the brand equity concept, including the general steps we can take to create and grow the brand’s value.
- Identify & establish the brand values & positioning
- Plan & implement brand marketing programs
- Measure & interpret brand performance
- Continue to grow & sustain brand equity over the long-term
Program Details
Program outlines:-
Course Location
About Dubai Entrepreneurship Academy
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