Google Tag Manager - Advanced Theory And Implementation

Course details

This course will help you to explore the more advanced capabilities of Google Tag Manager. It will go into the theory behind it in greater depth and detail, taking deep dives on tags, triggers, variables, the data layer and ecommerce, and the creation of a variety of tags; Google Analytics events, a deeper look at the Google Analytics Pageview tag, Adwords Remarketing and Sales tags, Doubleclick Floodlight Counters and Sales tags and more—including the use of Custom HTML tags to expand beyond the range of built-in templates tags. The creation of the  attendant variables and triggers will also be covered, and by the end of the course, you should have a container of tags that you can use as guides and examples when trying to create your own tags.