Course details
Google Analytics 101 is a part of series of courses that leads to GAIQ (Google Analytics Inpidual Qualified). This course is an in-depth, hands-on training day that starts with the basics of Google Analytics, moves-on to defining and understanding key concepts and culminates in an exploration of almost all the standard reports and their meaning. The feedback we received suggests that both those new to Google Analytics and, surprisingly, those much more experienced with Google Analytics find the day equally valuable and enlightening.
Google Analytics 101 is a course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.
Introduction
- What is web analytics?
- The need for web analytics
- Upcoming changes in Google Analytics v5 (new!)
Getting Started With Google Analytics
- How Google Analytics works
- Accounts, profiles, and users
- Navigating Google Analytics
- Basic metrics
- The main sections of Google Analytics reports
Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords
Content
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
Visitors
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
Goals & Ecommerce
- Setting up goals
- Goal reports
- Ecommerce tracking
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
Course Location
About COMAT Training Services Pte Ltd
To be or not to be; this is the question which resides in us. All man of clay, our innate differences are subtle and few. The void spanning greatness hinges on existence of mean and will. COMAT holds an intrinsic belief that every inpidual has a potential to be realised. Betterment of society through advancement of its basic unit, empowerment through continuous learning – Upon these axioms were we founded, and today proudly uphold.
Love for the people around us, a desire for a better world, our passion is our profession. COMAT believes learning is a lifelong process and key to a meaningful existence. Spearheaded by a renowned team of highly experienced and motivated trainers, COMAT offers an extensive array of IT, safety and leadership & professional development courses, providing inpiduals with the means to excel.
While adhering to globally accepted quality standards, our intention goes beyond training and certification - COMAT provides a holistic experience, focusing on generation of inductive environments for stimulating philosophical thoughts. True learning lies in instillation of a sense of self-realisation, a will to become who they can be.
We pride ourselves on our innovations, our desire for continuous improvement, and the ability to perceive the needs and wants of each inpidual. Customized approaches for varying needs, we conjure solutions tailored to fit.
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