Google Analytics for Marketing

Course details

Includes 26 lectures with over 3 hours of video content, PDF's and quizzes to test yourself.

• Learn how to increase your sales and decrease your spending.
• Stop making common mistakes most Google Analytics users make by learning from different case studies.
• Learn And Use Advanced Tracking Techniques
• Perfect for anyone wanting to learn the basics and beyond In Google Analytics

Within this course you will learn the fundamentals of Google Analytics for Marketing and discover how to increase your sales and decrease your spending. You'll learn tips and tricks about paid advertising campaigns and how they fit into the Analytics picture. With the right mindset and application of the teachings, you will become aware of different marketing techniques and be able to master Google Analytics
Joe Parys is a certified life coach with a specialism in teaching. He started the Joe Parys Academy which focuses on high quality life coaching with the objective to improve people's lives.
This course is designed for anyone who is ready to improve their marketing strategy and results. By including case studies in the teachings, you can learn how to boost sales and track your products. If you want to massively improve your comprehension and mastery of Google's Analytics tool and learn how to increase your sales, and decrease your spending.
Introduction to Google Analytics

• Say hi to your fellow students!
• Share your new course with your friends!
• The Traffic Game: A Metaphor for Advertising
• Objectives from Google Analytics
• Beginners Guide to Google Analytics
• Beginner Google Analytics PDF

How to Increase Sales with Google Analytics

• Specificity Sells: How to Use Google Analytics to Increase Sales
• Case Study: Using Google Analytics to Sell a $5000 Sign
• Fixing Broad Campaigns Pt. 1: Keyword Match Types and Google Analytics Data
• Focusing on Non-Bounces and Building Segments in

How to Decrease Costs of Advertising with Google Analytics

• What Determines the Cost of Advertising
• Using Google Analytics to Lower Cost of Advertising
• Research to Improve Landing Page Experience
• Using Google Analytics to Set Actionable Goals
• When Bounce Rate May Be Inaccurate in Google Analytics
• How Google Analytics Helped Lower CPC by 300%

Advanced Analytics with Event Tracking

• How Google Analytics Usually Works VS Event Tracking
• How to Add Event Tracking to Your Website and Check Using Google Analytics
• Different Types of Events in Google Analytics

Common Mistakes to Avoid in Google Analytics and How to Fix Them

• Forgetting Internal Traffic Filters and Doing Retrospective Segments in Analytic

Case Studies of Google Analytics

• Mismatched Conversion Tracking Fixed Using Google Analytics Data

Course Quiz

• Final Quiz

Updated on 14 October, 2018