Getting to great creativity

Course details

Creativity is the hardest aspect of marketing for client companies to take in-house. So clients are examining their agencies' creativity on a daily basis - and this course is designed to raise your agency's standards of creativity to new heights.

Increasingly, clients are complaining that most agencies' thinking is stale or "samey". So the pressure is on for agencies to produce ideas that really do stand out.

Take pitching, as just one example of this - you have to hit the "sweet spot" of answering the client's brief but also do it in a way which none of the competing agencies will get to. However, they're full of smart people too!

Who is it for?

• This course is designed to help everyone in the agency team to appreciate the commercial need for stand-out creativity - and to show them practical ways to get there, across all channels.
• This isn't just for creatives - it is for everyone in the agency who is part of the process of winning and maintaining client business.

Objectives

• The aim of the course is to give people an understanding of the huge importance of creativity across all media, and to give people practical day-to-day tools to help them achieve this.
• We will work with examples from traditional and non-traditional / digital media to show how to "get to great".
• The course also creates a real sense of "common agenda" and team-work across various disciplines, breaking down the barriers that can crop up between different parts of the agency.