Getting Global Strategy Right

Course details

• Getting Global Strategy Right prepares corporate leaders to strategically manage the pressures and challenges of a semi globalized world.
• Presenting a detailed framework for evaluating and capitalizing on cross-border business opportunities, the program prompts you to rethink your company’s country and industry analyses within an international context.
• Seizing new opportunities worldwide by learning to develop strategies that help your company outperform global competitors.

Main Topics

• Identifying current levels of cross-border integration.
• Leveraging a performance measurement template for international strategy.
• Finding a middle path between total localization and standardization.
• Enhancing local responsiveness, scale economies, and corporate efficiency.
• Operating effectively in and across different countries.
• Developing and applying diverse strategies to different business elements.

Target Group

Senior executives or teams of executives with responsibility for significant global operations, multiple product lines, or global product divisions.