GDN, Facebook Advertising, & Retargeting Workshop

Course details

Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).

What Will Be Covered?

• The Basics of Display Marketing
• Differences between CPC, CPM, CPA and CPV
• Ad networks and individual sites
• The 3 main ways to target on GDN (contextual, placements and demographics)
• Setting up your first display campaign
• Basics of placements, and affiliates
• Advertising on Youtube
• Basics of Facebook marketing
• Levers used for higher reach and lower costs on Facebook
• Differences between Retargeting and Remarketing
• How to set up a remarketing campaign
• How to build a remarketing list on Google and Facebook
• Similar Lists on Facebook
• RLSA (Remarketing Lists Search Ads) on Google
• Setting up remarketing on Google Analytics

Updated on 23 June, 2020