Course details
This course will help participants to better understand the role of marketing, the organisations? current market position and planning for widening markets. It focuses on understanding the theory, learning the jargon and discussing the practical applications relating to the exciting world of marketing. It includes examining the principles that underpin marketing as a philosophy, discussions specifically include customers, segmentation, positioning, the internal and external marketing environment and the importance of communications & marketing research .It will also help participants to clearly understand & develop a sound marketing plan for better corporate results.
Learning Outcomes
On successful completion of this course, participants will be able to:
- Evaluate the meaning and role of marketing in achievement of organisational objectives
- Identify the organisations? current and future position in the sectors or markets in which it operates
- Understand the concept of segmentation, targeting & positioning and how they can be applied in real practice
- Understand and apply the role of marketing research in marketing
- Begin the initial stages of devising and implementing a marketing plan that contributes to achievement of organisational objectives
Target Audience
All those who are likely to be new to marketing, have moved into a marketing role from a non-marketing role in their organisation or have studied marketing communications or other related disciplines previously and require a refresher.Middle and senior management whose organisations are considering moving into a marketing orientation should also consider this short course.
Entry Requirements
None required
Updated on 08 November, 2015Course Location
About Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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