Fundamentals of Marketing Research

Course details

The course takes you through the basic theoretical and practical aspects of the research world and helps you understand how marketing research has become an essential part of every business.This course depicts the types of Research,its importance, the process,concepts in Research as well as covers practical aspects of fieldwork, data analysis and interpretation.

Do you have a product idea? You think that this product will work in the market but not sure. The determining factor of whether it will sell or not depends on your market. Before launching this product in the market, we need to answer a few questions like whether the product will really sell. If there is a market exists for the product or not. Whether there is a competitor with similar product in the market. What segment the product will attract more? Where will I find this segment? And many more questions need to be answered before launching the product. That means a good market research is very important before launching a product. And digging even deeper into the market to see what sort of things buyers are saying they like or don't like is also important. This helps you create a better product or service, or improve your existing one, to be exactly what your potential buyers want. So whether you have an idea you "think will sell," or you have a product or service already created, you'll have the peace of mind that you're doing the right thing, and ensure that you have done everything in your power to know whether or not your idea will sell.

In this course, we will touch upon every important aspects required for doing a great research. This course will help you better understand how to examine your market further to uncover what your buyers really want which is the most important aspect in developing your product or service. We will cover the following modules in this course:

 Market Research Basics

 Market Research Process

 Types of researches, classifications

 Questionnaire, scaling, rating etc

 Sampling

 Field Procedures

 Hypothesis Testing

 Case Study