Fundamentals of Marketing Alwasat Training & Development Institute

Course details

This course aims to enable the participants to gain the knowledge and skills required for effective performance and productivity in marketing. The marketing process requires effective planning and sufficient understanding of the market.

Program objectives

  •  Understand the marketing fundamentals
  •  Recognize the impact of strategy
  •  Interpret a marketing plan
  •  Understand the marketing challenges

Topic / content outline

  •  What is a market?
  •  Elements of a marketing strategy
  •  Elements of marketing plan
  •  Customer’s needs, wants and demands
  •  What is a product or a service?
  •  Marketing Vs Sales
  •  Developing a marketing matrix

Training methods

Blend of lecturing, presentation and practica

Who should attend or Potential job Occupational

  •  Sales representatives
  •  Marketing executives
  •  Customer care
  •  Retail
  •  Hospitality
  •  others

About Alwasat Training & Development Institute

Al-Wasat Training & Development Institute ( WTDI ) is headquartered in the Kingdom of Bahrain, and serves the Gulf market.

WTDI offers training for advancing careers of learners through gaining and improving skills and knowledge.

WTDI provides accredited, highly relevant programmemes in journalism, media, public relations and management.

WTDI provides individuals and corporations with state-of-the-art training in a variety of market-oriented courses and workshops covering core areas of interests, as well as soft skills and specialized topics such as leadership, quality, environment, e-learning, marketing, graphics and web development.

See all Alwasat Training & Development Institute courses

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