Course details
The Fundamentals of Direct Marketing course will teach you what is direct marketing with its practical, to-the-point guide to the basics of direct / target marketing that you need to know in order to succeed in the industry, whether you are just getting started, or a seasoned business professional. No vague theories here. You will learn what tactics work, what can go wrong, and why based on real-world experience. The course is divided into 12 on-demand presentation videos with accompanying documents and information. We will cover a variety of topics including:
- Understanding the Industry
- Direct Marketing Media (direct mail, print ads, TV, radio, online, mobile, and more)
- Designing Compelling Creative
- Direct Marketing Solutions for Profit
- Testing & Response Management
- Putting Data Into Action
- Working With or For a DM Agency
- Trends That are Impacting the Industry
Take this Direct Marketing course today and learn direct marketing solutions to make more profit.
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